Bazaarvoice empowers the consumer to share their experiences with products and services. It allows retailers to add these customer reviews to their websites by collecting, managing and distributing them through their system.

I teamed up with Media One Creative to direct, design and animate Bazaarvoice's Brand Activation explainer video. Our goal was to describe the process and advantages of their system to collect customer reviews to drive retail sales. The video needed to align with their new brand and PR guidelines.